Dirty Chain Podcast Episode 54: Belgian Waffle Ride N. Carolina Preview with John Murphy

Overview:

In Episode 54 of the Dirty Chain Podcast, Trevor interviews John Murphy—former pro cyclist, brand manager for Gulo Composites, and lead course designer for the Belgian Waffle Ride North Carolina. Their conversation weaves through Murphy’s racing background, his transition into the cycling industry, the innovative carbon spoke wheels by Gulo, and a detailed preview of the BWR NC course and survival camp.

John Murphy brings a wealth of pro racing experience to his work with Gulo Composites and as course designer for the Belgian Waffle Ride in North Carolina. The route promises to challenge riders with relentless climbing, descents, and terrain variety. Gulo's presence at the event, both through sponsorship and a survival camp, emphasizes a hands-on approach to rider education and product demo.

John’s passion for innovation and athlete support is evident, as is his excitement for bringing the cycling community together in the Asheville area.

Key Topics and Timestamps:

[00:01:15] How John discovered the podcast and gravel scene branding strategy
[00:03:10] John's cycling background: mountain biking, road racing, and U23 Paris-Roubaix
[00:12:45] Transition from pro racing to digital marketing and joining Gulo Composites
[00:19:30] Gulo's unique carbon spoke technology and wheel philosophy
[00:30:50] Challenges and relocation of the BWR NC event due to COVID
[00:36:10] Course description—constant elevation, twisty terrain, high gravel ratio
[00:40:30] Tire selection strategy and survival camp overview
[00:52:45] John's potential participation in the event and Gulo’s expo presence