Dirty Chain Podcast Episode 76: Belgian Waffle Ride Michigan Preview

Overview:

In this episode, Trevor sits down with Tristan Smith and John Holberg to preview the inaugural Belgian Waffle Ride Michigan and the associated MoMit Festival. They dive into everything from the terrain challenges, elevation, and unique route mix to the larger goal of building a multi-day cycling festival inspired by Sea Otter and Iceman.

BWR Michigan and the MoMit Festival promise to deliver a unique experience that combines world-class racing with local community vibes. With 142 miles of mixed terrain, challenging climbs, and an immersive festival atmosphere—including XC and kids races—the weekend aims to be both competitive and celebratory. Holberg’s local roots and vision ensure the event won’t feel corporate, but authentically Michigan.

Key Topics and Timestamps:

[00:01:00] Trevor and Tristan discuss weather, training, and Gravel Worlds prep
[00:06:00] Reaction to BWR Michigan announcement and course speculation
[00:14:00] MoMit Festival overview and excitement for the full weekend
[00:20:00] Interview with John Holberg begins
[00:22:00] The vision behind MoMit—building a community-first, high-level cycling festival
[00:28:00] Why Traverse City is the perfect venue
[00:35:00] Details of BWR Michigan: 142 miles, 10k ft climbing, 55% unroad
[00:42:00] Festival events: Black Chilli XC, dual slalom, kids races, Jolly Pumpkin beer tent
[00:48:00] Notable pro participants: Alexey Vermeulen, Peter Stetina, Cyan Olslaw
[00:50:00] Importance of community and avoiding Ironman’s mistakes
[00:56:00] Race Bible and communications plan
[00:59:00] Registration info and closing thoughts