Dirty Chain Podcast Episode 44: Bearclaw Bicycles and the Michigan Outdoor Industry Office

Overview:

Episode 44 of the Dirty Chain Podcast features two deep-dive interviews centered on Michigan’s outdoor culture and cycling industry. The first conversation is with Brad Garman, Director of Michigan's Outdoor Industry Office, discussing the state’s initiatives to support outdoor brands and foster a recreation-driven economy. The second segment is with Jason Loets, founder of Bearclaw Bicycles, who shares insights on Michigan-made titanium bikes tailored for the state’s diverse terrain.

Brad Garman sheds light on the growing outdoor economy in Michigan, detailing how the state is working to elevate homegrown brands and welcome newcomers to outdoor recreation. His focus on inclusivity and sustainability reflects where the industry is headed nationally.

Meanwhile, Jason Loets of Bearclaw Bicycles provides a look into a uniquely Michigan cycling brand that crafts titanium bikes with big tires, made specifically for the state's mixed sand and snow conditions. Bearclaw’s models like the Tomac, Thunderhawk, and Bo Jackson reflect a dedication to performance, comfort, and individuality—proving that bikes born in Michigan can thrive worldwide.

Key Topics and Timestamps:

[00:01:15] Discussion of Michigan's transition into gravel season
[00:05:50] Recap of grassroots rides and Mid-South conditions
[00:10:30] Upcoming races in Michigan: Dirty 30, Lowell, Waterloo Grit & Gravel
[00:13:30] Interview with Brad Garman begins
[00:15:20] Brad explains his role in Michigan’s Outdoor Industry Office
[00:21:50] Discussion on Michigan’s brand deficit vs. western states
[00:27:45] Importance of growing Michigan-based outdoor companies like Velocity, Bearclaw
[00:34:30] Inclusion, sustainability, and the future of outdoor recreation
[00:41:50] Interview with Jason Loets begins
[00:43:40] Bearclaw origins and inspiration for titanium bike frames
[00:49:00] Design philosophy behind Thunderhawk, Bo Jackson, and Tomac
[00:58:20] Appeal of big tires, Michigan terrain, and national bike adoption
[01:07:00] Community building, Chet the mascot, and Michigan cycling culture
[01:17:30] Jason’s future projects, Sancho event, and reflections on Michigan