Dirty Chain Podcast Episode 90: Veloworthy with Brian Co

Overview:

In this inspiring and wide-ranging episode, Trevor talks with Brian Co of Veloworthy, a key voice in gravel cycling media. A high school teacher by day and storyteller by passion, Brian shares his journey from podcasting and BMX racing to producing some of the most popular gravel race content in America. From behind-the-scenes dinners at Sea Otter to embedded experiences with elite athletes, his insights highlight the evolving spirit and challenges of gravel racing today.

Brian Co’s story is proof that passion, persistence, and personality can shape a media voice that resonates deeply within the cycling community. His independent spirit and connection to athletes give his coverage a human depth rarely found in mainstream cycling media. While gravel racing grows more professional, Brian’s mission remains rooted in storytelling, community, and authenticity.

Key Topics and Timestamps:

[00:01:05] Sea Otter memories and beer stories

[00:04:20] The inside scoop on Legion and Robin Carpenter

[00:08:15] “Family dinner” with Scratch Labs and industry insiders

[00:11:40] Brian’s origin story: from BMX to podcasting to YouTube

[00:20:10] Building trust with athletes and ethical media practices

[00:25:00] Reflections on Mo Wilson and emotional moments in coverage

[00:28:30] Operating as an independent content creator

[00:32:00] Thoughts on gravel’s growth, risk of over-commercialization

[00:36:10] The spirit of gravel and chase lounge etiquette

[00:38:00] Upcoming events and future coverage

[00:39:30] Brian’s own riding, balancing life and media